Adoption Diagnosis
Before choosing any tool, we get honest about what's actually broken. What's stuck, what's misaligned, and where AI can genuinely help.
For leaders serious about AI execution
Your team knows AI is important. Nobody agrees on what to actually do with it.
I help organizations close the gap between AI intention and AI execution. Not with tools. With clarity about what's actually broken first.
- 10+ years at the intersection of business and emerging technology
- Former Comcast/FreeWheel, Firsthand AI
- Engagements focused on execution, not strategy decks
What leaders usually come in with
Pressure from above to move faster
The mandate exists. The path forward does not.
Skepticism or paralysis below
Teams aren't bought in. Nobody owns the execution.
A gap where a clear operator should be
Strategy and reality are not connected yet.
Honest
diagnosis first
Practical
execution focus
Scoped
for real orgs
Most organizations don't have an AI problem.
They have a process problem, a decision problem, or an alignment problem. AI just makes the dysfunction impossible to hide.
The work
Built for organizations that are serious, not just curious.
Every engagement starts with honesty about how the organization actually works. Then we build something that runs without me.
Execution Planning
A plan your team will actually follow. Scoped, practical, and tied to real outcomes — not a roadmap that dies in a slide deck.
Team Enablement
I work with the people doing the work, not just the leaders deciding the strategy. That's where adoption either happens or dies.
Ongoing Advisory
For leaders who want a thinking partner through implementation. Someone who's seen this before and can help avoid the obvious traps.
How it works
Honest before fast.
Start with the real problem
Most engagements begin with an AI question. The real issue is usually a process, a decision, or an accountability gap. We name it first.
Build a scoped plan
Not a 12-month roadmap. A focused plan for the next 60 to 90 days that creates visible momentum without overwhelming the team.
Work with the actual people
I embed with the teams doing the work. That's where adoption either happens or dies.
Leave something that runs without me
Every engagement ends with your team more capable than when we started. That's the only metric that matters.
Why it matters
Leaders usually come in with an AI strategy. They leave with an execution reality.
Common outcomes
- Teams moving from pilot to production in weeks, not quarters
- Leadership aligned on what AI is actually for inside their org
- Real workflows changed, not just tools added to the stack
- Confidence to make the next AI decision without outside help
"
The goal is not another consultant who becomes a dependency. The goal is an organization that can execute on AI without me after six months.
Nathan Sherzer
FAQ
Direct answers.
Is this consulting or coaching?
Both, depending on what you need. Some engagements are diagnostic. Some are hands-on. We figure that out in the first conversation.
Do you work with teams or just leadership?
Both. The best results happen when leadership and the working teams are in it together. I can work at either level, but I'll tell you which one your situation actually needs.
We already have an AI strategy. Can you still help?
Yes. Most organizations have a strategy. The gap is execution. That's usually where I come in.
Ready when you are